The Tipping Point: How Little Things Can Make a Big Difference

by Malcolm Gladwell
Finished on March 17th 2008
Rated by jcampos:

Nice argument about how ideas, trends and cultural concepts spread in society, by resorting to the metaphor of epidemics. Interesting point about the three main factors: the law of the few, the sticky factor and context. All those concepts are interestingly presented in the first half of the book. Then, the author seems to lose the focus and seemingly deepens in examples so thoroughly (and pointless, I think), that the reading reaches boredom sometimes. The last chapter is good enough and manages to save the book's interest.